Business Contest

The existence of innovative, appropriate and effective manner
As expressed by Robert G. Stemper that the “survival requires Innovations, where regulatory changes in banking industry is fast and on the other bank should be more focused on customers not only in regulation. If there is a change will result in the changing business environment which will directly alter the customer desires, given the more experienced customers and has a demanding nature. ”
While on the other hand the level of competition in the banking world is very sharp. So to answer the challenges, the bank’s management must make innovation in meeting the needs of its customers. Given the bank will be left of its customers when their needs are not met.
In order for the management of innovation goes well, a special unit that handles it is necessary to establish the organizational structure or a more in with the title R & D. As stated by Drs. Sukristono mentions that “the activities of R & D is actually not only includes the search of new products and market research, but also includes research activities and strategies of competitors, the development bank’s external environment (economic, social, political, government policies, technological developments and other ) and the internal condition of the bank “.
Thus, innovations are made can be applied in the sense to meet our customers’ needs and can provide results for the bank. So with the innovation, will lead to a competitive advantage and to create a separate image for its customers, which in turn is one penujang of the bank’s development of healthy and fair in the future.